In the world of Indian rice exports, Basmati often takes the spotlight. However, a significant and growing market exists for premium non-Basmati varieties, and at the forefront is Sona Masoori. This medium-grain rice is prized for its distinct characteristics and is a staple in many parts of the world, particularly in the USA and Southeast Asia.
Key Characteristics of Sona Masoori
- Lightweight and Aromatic: Unlike the long, needle-like grains of Basmati, Sona Masoori has a shorter, wider grain. When cooked, it is exceptionally lightweight, less starchy, and has a subtle, pleasant aroma.
- Soft Texture: The cooked grains are soft and fluffy, making it highly versatile for a variety of dishes, from everyday meals to biryanis.
- Digestibility: It is known for being easily digestible, a quality that has made it popular among health-conscious consumers.
Sourcing and Exporting Sona Masoori
Sona Masoori is primarily grown in the southern Indian states of Andhra Pradesh, Telangana, and Karnataka. As an exporter, we source from these key regions to ensure authenticity. For export, it's typically offered in steam and raw variants, cleaned and sorted to a high degree of purity, and packed in 10kg, 20kg, or 25kg bags suitable for retail and food service.
For importers looking to diversify their rice portfolio beyond Basmati, Sona Masoori offers a high-quality, in-demand alternative with a strong market presence.
